SEO Strategy + Content Optimization
Why SEO Strategy + Content Optimization Matters
A solid SEO strategy combined with well-optimized content is the foundation of long-term online visibility. It ensures your website is not only discoverable by search engines but also engaging and relevant to your audience. By aligning your content with what people are actively searching for, you attract high-quality traffic that’s more likely to convert.
SEO Strategy + Content Optimization
Client: Habib Health and Personal Fitness
Project Type: On-page SEO + Geographic SEO ranking
Goal: Improve organic traffic through keyword integration and content structure updates.
Outcome: increase in search visibility within 90 days.
Strategy & Thought Process
1. SEO Audit & Baseline Analysis
We began with a comprehensive SEO audit to understand where the site stood. This included:
Technical SEO checks (site speed, mobile responsiveness, indexation)
On-page SEO review (meta tags, keyword placement, internal linking)
Competitive keyword gap analysis
Content performance audit (existing blogs, service pages)
This baseline helped prioritize the areas that would yield the quickest and most sustainable results.
2. Keyword Research with Local & Niche Intent
Given that Habib Health & Fitness targets both general wellness and personal training services, we identified high-intent keywords with both local relevance (e.g., “Toronto personal trainer,” “custom fitness programs”) and industry value (e.g., “online fitness coaching,” “nutrition and strength training”).
We focused on long-tail keywords with moderate competition to help the site gain traction while building authority in broader terms over time.
3. On-Page SEO Enhancements
I optimized key pages by:
Rewriting title tags and meta descriptions for clarity and keyword relevance
Improving header structure (H1–H3 hierarchy) for both readability and indexing
Integrating keywords naturally into page copy without disrupting tone
Creating internal links between service pages and blogs to improve crawlability and user flow