Why Blogs & Articles Matter
Blogs and articles do more than just fill space—they’re a powerful tool for building authority, educating your audience, and driving organic traffic. With the right SEO strategy, every post becomes an opportunity to rank for targeted keywords, answer real user questions, and keep your brand visible in search. Consistent, well-optimized content helps improve your site’s credibility, increases engagement, and supports long-term growth—all while connecting you with the people who need your expertise most.
Blog & Article Strategy: Lendgo
Lendgo is a digital mortgage marketplace that empowers consumers to compare loan offers and make smarter financial decisions. When creating blog content for Lendgo, my goal was to strike the right balance between financial clarity, SEO performance, and consumer trust.
Strategy & Thought Process
1. Audience-Focused Financial Education
The blog content needed to speak to everyday homeowners and prospective buyers—people looking for straight answers on mortgage terms, refinancing, credit scores, and home equity. I wrote with a tone that was informative, approachable, and jargon-free, helping users feel more confident about their financial decisions.
2. SEO-Driven Topic Selection
Working from current search trends and Lendgo’s service areas, I developed keyword-rich topics such as:
“What’s a Good Credit Score to Buy a House?”
“Should You Refinance in 2024?”
“How Much House Can You Really Afford?”
Each blog post was crafted to target specific search queries while answering the real questions consumers were already asking.
3. Formatting for Engagement
Every article was structured with:
Clear headlines and subheadings (H1-H3)
Bullet points and breakdowns for complex info
Internal links to tools and calculators
Compelling CTAs that guided users back to Lendgo's services
This helped boost readability, time on page, and conversion opportunities—while also supporting the site's overall SEO health.
Results
Increased blog visibility for financial search terms
Engaging, scannable content that educates and converts
Strong alignment between blog traffic and Lendgo’s core service offerings